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双语阅读:罗切特代言遭遇滑铁卢,厂商集体说分手

作者:Joanna | 来源:小牛英语 | 2016年08月25日 11:43

今年里约奥运会开幕之前就出现了许多负面新闻,让我们不禁对里约奥运会抱着一丝担忧。

奥运会还未开赛,就出现了运动员遭抢劫的事件,事后此次事件就由警方介入调查。

声称自己被抢劫的运动员就是美国游泳运动员罗切特,但时候经调查,这完全是罗切特的杜撰。

双语阅读:罗切特代言遭遇滑铁卢,厂商集体说分手

In reality, he and three fellow swimmers spent the early hours of Sunday morning vandalising a gas station and urinating on the walls outside.
事实上,他和其他三个游泳运动员周日凌晨砸坏了一家加油站,还在外面的墙边撒尿。
 
His endorsers have taken fright at the press storm which has ensued since the fiasco.
自从谎言被戳穿后,他的赞助商们被接踵而至的媒体风暴吓破了胆。

此次事件发生之后,罗切特本身代言的几个厂商先后跟他终止代言关系,罗切特的职业生涯遭遇滑铁卢。

双语阅读:罗切特代言遭遇滑铁卢,厂商集体说分手

Speedo signed a ten-year contract with the athlete in 2006. But in a brief statement on Monday the company said it would be ending the deal - which would have been up for renewal this year in any case.
速比涛在2006年和他签了10年的合约,而在周一的简短声明中,这家公司宣布停止合作,本来今年他们是要续约的。
 
'Speedo USA today announces the decision to end its sponsorship of Ryan Lochte,' it said.
声明说:“美国速比涛今日宣布停止对瑞安•罗切特的赞助。”
 
'As part of this decision, Speedo USA will donate a $50,000 portion of Lochte’s fee to Save The Children, a global charity partner of Speedo USA’s parent company, for children in Brazil. '
“同时,美国速比涛决定从原本要给罗切特的赞助费中拿出5万美元,捐给和美国速比涛母公司合作的全球慈善机构救助儿童会,用于帮助巴西有需要的儿童。”
 
Ralph Lauren followed suit just hours after the swimwear brand dropped the Olympian, declaring the company would not be renewing Lochte's contract.
在该游泳装备品牌抛弃这名奥运选手几小时后,服装品牌拉夫•劳伦也宣布不会与罗切特续约。

双语阅读:罗切特代言遭遇滑铁卢,厂商集体说分手

And according to ESPN, Syneron-Candela, the parent company of Gentle Hair Removal, has also ended its association.
同时,娱乐与体育节目电视网透露,“温和脱毛”品牌的总公司赛诺龙-坎德拉也终止了和罗切特的合作。
 
Speedo did not drop Lochte's teammate Michael Phelps when he was found to have been drunk driving in 2014.
然而,在2014年罗切特的队友迈克尔•菲尔普斯发生了酒驾事件后,速比涛并没有抛弃菲尔普斯。
 
32-year-old Lochte has won 12 Olympic medals and is the second-most decorated swimmer of all time. But his status as one of the darlings of the athletic scene has been put in jeopardy by the Rio fiasco.
32岁的罗切特已经拿到了12枚奥运奖牌,而且是世界游泳史上获得奖牌数第二多的运动员。但是因为里约“杜撰抢劫”事件,他作为运动员宠儿的地位岌岌可危。
 
Even companies that previously sponsored Lochte have been keen to distance themselves from him - prompted by Twitter users mistaking them for current endorsers.
甚至早前赞助过罗切特的企业都尽可能地和他划清界限,因为某些推特用户误把它们当成目前的赞助商。
 
双语阅读:罗切特代言遭遇滑铁卢,厂商集体说分手

It is unclear how much Lochte earned from these companies. However in 2012, the year of the London Olympics, Fortune estimated his endorsement earnings could reach around $2.3 million, with most of those netting him upwards of $250,000.
到底罗切特从这些公司赚了多少钱并不清楚。但在2012年,也就是伦敦奥运会那年,《财富》杂志曾估算他的赞助收入约为230万美元,从大部分赞助公司获得的净收入达25万美元以上。



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